When contacted by Vital Plastics to assist with defining their future direction, Match Point Strategies was ready. An emerging custom injection molding company with skill, speed, and logistics excellence, Vital Plastics had aspirations of double-digit growth within five years. The challenge the company faced, however, was in understanding their organizational strengths and developing a workable roadmap to success.

As Terry Townsend, President and Owner explains, “We have ambitious growth plans and needed help with granularity around our strategic plan, specifically business development. Match Point Strategies provided us with comprehensive market research on potential targets and a SWOT analysis detailing where our challenges may lie. We have been able to effectively resource our team to energetically align to the roadmap provided”.

With their directional atlas in hand, Vital Plastics is aggressively and enthusiastically executing an expanded target market penetration plan. Coupled with a planned, state-of-the-art manufacturing strategy, Vital Plastics is positioned to turn their goals into an achievable reality.